Mario B. Pesendorfer
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Wildlife as Canon sees it!

5/20/2013

4 Comments

 
As a nature enthusiast from the early days, I have always enjoyed the National Geographic Magazine. One page that often invited me to stop and inspect it closer was the "Wildlife as Canon sees it" advertisement campaign. By combining a stunning photograph of some rare or endangered critter with interesting bits of information, the ads have always struck me as a great way to draw attention to conservation issues while creating a great brand association. And let's admit it, who doesn't enjoy using a Canon camera when encountering unique wildlife?

The world-famous photographer and regular NGM contributor Joel Sartore coordinates the photo selection and information gathering for the campaign. When his long-time assistant Katie Joseph moved on to law school, Joel contacted my PhD adviser Al Kamil looking for a highly motivated biologist that could gather and verify the information that Canon uses in their ads. After a few emails and phone calls, we agreed on working together. I am very proud to be associated with such a reputable campaign and look forward to a lasting collaboration! 
4 Comments
James Belovich
6/25/2016 06:49:58

How can I submit photos to wildlife as canon sees it?

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Ian Tait
11/16/2019 09:51:16

I have a descriptive summary of the vulnerable Short-tailed Albatross together with photographs taken on Midway Island using a Canon EOS 7d camera with the 500mm f/4 lens. I would like to donate the description and photographs

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Ian Tait
11/16/2019 11:58:27

How do I submit to WILDLIFE AS CANON SEES IT?

Rudy Kryger
7/31/2017 06:51:56

I have just captured an image of a mother duck and her three siblings, one of which appears to be Albino. Very unusual.
It was taken with my EOS 5D MarkII with the 75-300mm set at 300mm. Exposure is ISO 1000 1/500th.at f8. It was hand-held and so the reason for the high ISO.
I'd like your feedback if there was any reason to believe this might be suitable for "As Canon Sees It". I can consequently email this pix if requested.
Many thanks.

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Mario Pesendorfer, Ph.D. 
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  • Home
  • About me
  • CV
  • Publications
  • Research
    • Jays & Oaks
    • Traditions in Marmosets
    • Social Learning in Kea
  • Teaching & Outreach
  • Pictures
  • Contact